1 · drroseann.com rebuild
Whole hub, round 1. Home leads with The Dysregulated Kid + TEDx. Evolved magenta / teal / purple brand.
2 · NMN Brain funnel
Short video-top lander → 3 upsells, each with a downsell popup → thank-you. All prices are proposals until COGS is locked.
Lander (video + 2/6/3 box)→Checkout (BuyGoods, pending)→Upsell 1 · Creatine→Downsell 1 popup→Upsell 2 · Magnesium→Downsell 2 popup→Upsell 3 · Ashwagandha→Downsell 3 popup→Thank-you
3 · VSL script (13–15 min)
Teach + short personal story. Filming after Oct 1.
What's in this version
- drroseann.com, whole hub: home leads with The Dysregulated Kid + TEDx, then routes parents, professionals, media and clinic clients. Evolved brand: Fraunces + Figtree type, magenta / teal / purple on a soft light background.
- NMN Brain lander: headline "Running on empty by 3 p.m. isn't a willpower problem." Honest human-study science only, NMN + TMG + methyl B ("why not NMN alone"), 2/6/3 buy box with 6 bottles as best value, 180-day guarantee.
- Removed from the old dev lander: celebrity NAD+ quotes, Alzheimer's statistics and placeholder reviews (claims risk).
- Upsell ladder: creatine → magnesium → ashwagandha, each with a $29/bottle downsell popup; all 60-count capsule bottles.
- VSL script: 2,210 spoken words (~14:45). Opens on "the 4 o'clock wall", teaches NAD+/NMN honestly, short personal story, offer, guarantee. Full version with cues + teleprompter version.
Decisions needed
NMN prices (proposed, not locked)
- Keep $119 / $87 / $109 per bottle, $197 strike (Recommended once COGS confirms margin)
- Lower the whole ladder ~15% to sit inside the $50–90 competitor band
- Other: send COGS and I'll re-price
Ashwagandha as upsell 3
- Keep it (Cody's pick)
- Swap for a bigger NMN refill offer until Roseann commits
- Other
Roseann's NAD+ routine on camera and on the page
- She confirms, and we keep the personal story (Recommended: it's the strongest beat)
- Keep it general: 'I use NAD+ support myself'
- Remove it
Regulation Rescue Kit price
- $197 as on the live page (used now)
- $147 as in her pricing file
- Other
Show speaking fees ($7,500–$17,500) on the speaking page?
- No, use 'request a quote' (Recommended)
- Yes, show packages
- Show a 'starting at' price only
Flagged guesses & asset gaps
- Prices across the NMN funnel are proposals from offer.json until COGS is locked.
- No customer reviews exist yet for NMN Brain, so none are shown. Proof = Roseann's credentials + human studies.
- Brand umbrella name is open. Working name is "NMN Brain", not branded under her name.
- Creatine, magnesium and ashwagandha formulas + claims need a label and claims review. Bottle images are renders, not photos.
- Only 2–3 real photos of Roseann were available. The shot list is in site/ASSET-GAPS.md.
- The VSL video is a placeholder frame until filming after Oct 1. There are 10 [ROSEANN-CONFIRM] items in the script.
- TEDx (Sept 18, Generational Emotional WEALTH®) is announced on the home page, pending her OK. The public talk link is not live yet.
- Clinic phone/address left off: sources conflict.
Quality score
Site home: scoring…NMN lander: scoring…Price check: 44/44 passBrowser check (NMN): 41/41 pass
Launch to-do
- Lock COGS → final prices; BuyGoods checkout links (all buttons are data-cart="PENDING")
- Final NMN Brain label + Supplement Facts; COAs for the 'third-party tested' badges
- Claims/counsel review of lander + upsells; FDA disclaimer confirmed
- Film VSL after Oct 1; drop the video into the lander hero
- Connect newsletter/contact forms to her email platform/CRM; decide where the Solution Matcher lives
- Real product photography (4 bottles) + a new photo shoot of Roseann
- Refund terms, support email, privacy/terms pages for the NMN brand
- Site migration plan: preserve /llms.txt, /pricing.md, sitemap, podcast/blog URLs (site/SEO-PRESERVE.md)
- Phase 2: dysregulatedkid.com, childrensmentalhealth.com, go.drroseann.com funnels, Substack